Posted by: Joe Eds | June 1, 2010


I wrote that Sex and the City 2 will have grossed around $80M by the end of Memorial Day. According to, it looks more like $51M. It finished third behind Shrek 4 and Prince of Persia. I was dead wrong on that prediction (in fairness, so were most box office prognosticators). I’m guessing a final gross of about $90M. Foreign gross could help it limp toward profit.

Why? Perhaps (just maybe) the film is that bad and even the original’s core audience isn’t bothering to check it out.


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