Posted by: Jeff | August 20, 2009

The Avatar Trailer

Okay, so, that was cool.

I don’t really have a lot to add to the commentary that’s already been made. It’s a good trailer, not amazing. But the music is minimalist and effective, and much of the imagery is really quite striking. Yes, the raw photo-realism doesn’t appear to be much greater than, say, the Star Wars prequels, but the visual artistry is definitely superior. And God knows James Cameron is one of the best sci-fi filmmakers we’ve currently got working, so hopefully he’ll wed the imagery to a story of substance.

I can say that I saw Robert Zemeckis’ digital animation version of Beowulf in Imax 3D, and while the movie was only so-so, the sheer visceral experience of seeing it under those conditions was pretty remarkable. Certainly an avenue for cinema I’d like to see explored further, and Cameron’s latest flick seems like a good vehicle for doing so. I’ll be very interested to hear the reactions to the longer preview that will be hitting Imax 3D theaters tomorrow.

(I’m also glad I wasn’t the only one to note the apparent similarities between the plot for Avatar and Battle for Terra. Though in Terra’s case I only saw the trailer. Perhaps I should netflix the sucker and become the twenty-first Earthling to see the film in full. Space opera metaphors for expansionist western imperialism are suddenly in, it would seem.)



  1. “And God knows James Cameron is one of the best sci-fi filmmakers we’ve currently got working”

    James Cameron’s last full blown science-fiction film was “Terminator 2” in 1991, 18 years ago. And that was a sequel. His last original sci-fi film was “The Abyss” in 1989, 20 years ago. So I think the word currently is a stretch.

    That aside I agree completely. This trailer is very effective, but not revolutionary.

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